Chleo Enterprises - A Supplier of Cosmetics & Skin Care Brands for The UK & Ireland

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DMK Event May 2018

The air was filled with excitement and anticipation as the stylish and charismatic founder of DMK paramedical skincare gets ready to address the room filled with eager, passionate and experienced skin experts.

An expert in skincare for over 50 years Danne Montague King turned 75 years this year but looked no more than 50 years! Not only did he look younger, his energy level was off the charts and his knowledge and love for the skin, science & research was truly inspiring. The content of the day was rich and full of the latest ingredients, treatments and skin science and the day was padded with fun stories and anecdotes.

"change a skin is to change a life"

What Makes DMK Different .....

What makes DMK different is its philosophy on how it treats the skin built on the principles of Remove - Rebuild –Protect - Maintain and the mission statement of “change a skin is to change a life” . DMK believes that the origin of most skin conditions is a result of disharmony within the skin. Using the principles of biochemistry, DMK has formulated a range of treatments and products designed to educate skin to perform like youthful healthy skin. By matching formulations with the body’s chemistry, the skin is encouraged to respond in a positive manner. DMK’s revolutionary concept of REMOVE, REBUILD, PROTECT, MAINTAIN aims to match an individual’s biochemistry with the appropriate skin therapy. Botanical-based paramedical products make up the DMK skin care program.


Remove the dead skin cell build-up, which leads to the appearance of dry skin, fine lines, congested skin or skin discolouration. DMK uses enzymatic hydrolysation, a treatment that transforms dead cell material into a weak acid and flushes it away, bringing new skin cells to the surface.


Rebuild skin by encouraging the skin’s vital internal processes to function optimally, enabling cells to stay alive longer and perform at their highest potential, creating healthier, younger looking skin. DMK oils, serums, spritzes and crèmes work directly on the skin cells with DMK's unique ‘direct delivery’. These are designed to provide natural skin tone and moisture.


Protect the skin from the sun, free radicals, glycation and other environmental factors that lead to premature ageing using potent natural antioxidants.


Maintain beautiful skin with DMK Home Prescriptives which work to prolong the results achieved by DMK Professional Treatments. The DMK concept provides clients with lifelong skin management programs to incorporate into their daily lives.

Skin Conditions & Key Points Discussed ....

Pigmentation – Higher levels of pigmentation than ever due to the damaged ozone layer which is no longer regenerated resulting in more radiant dangerous UV rays being produced. These UV rays also contributing to the higher amount of skin cancer cases worldwide! In fact, in the future people’s skin will be much darker as a result of the changing environment and pale skin will be a thing of the past!

Rosacea – The most over diagnosed skin conditions in the world rosacea, this skin condition is often misdiagnosed and misunderstood. Danne explained the condition is an inflammatory disorder cause by a skin mite called the demodex, so it is vital to treat the issue of the mite in order to achieve successful treatment which is 100% possible through the use of the correct treatment plan and homecare.

Ageing – It is not possible to stop ageing, so the term anti ageing is not appropriate, its outdated and our clients are tired of it! Their eyes glaze over, they have heard it all before. DMK don’t say anti-ageing, for this reason it is referred to as age management, a more honest term that exceeds expectations and truly delivers real results to excite your clients! Ageing can be slowed down to a surprising level and the earlier your client starts an age management program the more enhanced the results can be.

Acne – This was a subject close to Dannes heart as he suffered with acne vulgaris as a teenager himself and it was one his inspiration for starting the DMK brand, so he really relates to the condition. Some of the before and after pictures of clients were truly remarkable. The brand featured on BBC with a documentary called “Dying For Clear Skin” and showed the journey of a young man called Will who had DMK treatments at Harley Street in London. This documentary can be viewed here:

For more information on the DMK paramedical skincare products & treatments or on becoming a stockist please Contact Us!